Search Retargeting

Want to reach a custom audience based on their search behavior? Use our retargeting tools today!

Benefits of Search Retargeting

• Build a custom audience of users who are most likely to become converted customers.
• Intercept your competition’s audience based on keyword search behavior (retargeting).
• Re-engage users who visited your website previously using their cookies data (remarketing).
• Seek out potential customers on social media sites with automatically targeted display ads.
• Improve your brand awareness and conversion rate to increase your ROI drastically.
• Drive organic traffic to your website and save money using our cost-effective methods.

How It Works

We Build Your Ads

1. Our writing staff develops a dynamic ad campaign strategy to target and reengage users on organic search ecosystems with relevant and exciting content.
2. We create a list of generalized, specific, or phrase-matched keywords or activities to automatically flag identified search engine behaviors. That triggers your display ads.
3. We look at your custom ideal audience and find new ways to intercept their search activities. That includes users unaware of your site’s existence or who have previously visited it to remain relevant.
4. We identify the specific products or services you want to promote and build several custom ads to drive their reach and share your vision with your ideal customer audience.
5. We develop your ads to attract customers and give your business a competitive advantage in your industry, area, and niche.

We Optimize Your Ads

1. Our programmers ensure your advertisements are ready to reach and engage with users who show the most promise in becoming customers through several optimization techniques.
2. We optimize your display ads to appear among users who match our carefully designated search terms and other criteria to redirect these potential customers to your business online.
3. We use contextual targeting on sites like Google to ensure your keywords get flagged by the search engine. That also includes using negative keywords to avoid advertising on irrelevant searches.
4. We optimize your ads for all display, mobile, search, shopping, and video platforms to create the maximum reach and ensure consistency among your business’s branding and messaging.
5. We perform consistent testing on your ads during the development stage to ensure their successful performance during the distribution process.

We Distribute Your Ads

1. Our distribution team ensures your campaign remains efficient by focusing on a customized, targeted audience of potential customers for maximum reach.
2. We distribute your advertisements on all search engines and social media sites that your users frequent, fine-tuning each campaign according to each site’s complex algorithm.
3. We manage your ad campaign on each search engine or social media platform by examining and remaining up to date with the trending keywords on each website, adjusting the campaign accordingly, and updating our research.
4. We distribute your products and services and report on the success of your personalized retargeting campaigns, offering relevant suggestions for future efforts.
5. We continue to run tests on your ads once they get distributed to collect more data. That enables a more effective automation targeting campaign.