Employer Branding

Boost your employee and client experience. Develop a next-level EVP for new growth opportunities!

Benefits of Employer Branding

• Our full employer branding agency drastically improves your Employer Value Proposition.
• Your enhanced EVP adds immediate shared value to your workplace leadership and culture.
• We align your branding values based on your business needs to build next-level sustainability.
• We optimize your messaging to help you reach the right leads, like new hires and candidates.
• Our campaign helps you hire and retain the right workers consistently based on brand loyalty.
• We can generate more organic employee referrals by enhancing your reputation and visibility.

How It Works

We Develop Your Branding

1. We look at your current growth strategy to develop a multi-tier branding plan that aligns with your business, creates employee and client engagement, and strengthens your vision.
2. During the branding development stage, we discuss communication planning services you may want to employ –  including recruitment advertising, social media marketing campaigns, and online ads.
3. We research and refine your target audiences (like new hires and candidates) to create a campaign that will impact their perceptions of your employer brand.
4. We help you create differentiators – brand messaging that sets you apart from others – that are relevant and provable. Most importantly, we ensure your messaging is people-first and data-driven.
5. We determine your priority channels and business goals. Then we create several strategies to boost recruitment and client conversions.

We Optimize Your Branding

1. We optimize your employer branding campaign to target future talent, new hires, and potential clients across all touch-points, including internal and external segments.
2. We ensure your campaign reflects your new and improved Employee Value Proposition while utilizing SEO strategies to reach your target audiences online and create the conditions for maximum engagement.
3. We use actionable insights to predict and measure your internal and external brand awareness, loyalty, and experience based on qualitative and quantitative metrics.
4. Our team optimizes your newly developed employer brand across all digital, social, and face-to-face channels to ensure everyone becomes engaged with and inspired by your story.
5. Our optimization team looks at the branding strategies of businesses in your area and industry to give your campaign the best chance to outperform the competitors.

We Distribute Your Branding

1. We distribute your EVP throughout each touchstone of your organization – starting with recruitment and extending to your overall firm culture and experience.
2. We distribute any recruitment advertising, social media marketing campaigns, and online ads and keep you up-to-date on their engagements and insights, fine-tuning your branding messaging.
3. We ensure your messaging is consistent across all platforms and touchstones (recruitment, leadership, culture) to help you get and retain the employees and clients you seek.
4. We report on your company’s impact by analyzing your reach and engagement with target audiences while measuring how well your branding expresses your firm culture.
5. We provide additional suggestions to continually improve your EVP after the initial campaign is completed. Momentum is everything!